In the months of February and March 2008 respectively, Toyota Nigeria Limited introduced two of its high profile models viz: the New Generation Corolla and NG Land Cruiser into the Nigerian auto market in a two legged grand launch rich in color, pomp and pageantry. Both events recorded an impressive turn out of customers of both models.

Over 2,000 people altogether witnessed the two legged launches. Among the dignitaries t hat graced the launches were top government functionaries as well as captains of industry from public and private sectors of the economy such as Mr. Takashi Sakai General Manager African Division Toyota Motor Corporation, Japan while the Minister of Commerce and Industry was represented by the Director General of National Automotive Council Engineer Aminu Jalal. Others include Senator Ganiyu Solomon, the managing Director of Union Bank, Mr. Ebong, the Indian Deputy High Commissioner Mr. Anil Trigunayat and the South African Deputy High Commissioner, Mr. Peter Molere.

In addition, in order to strategically position the New Generation Corolla and particularly the New Generation Land Cruiser in the mind of its current as well as potential customers the launches enjoyed wide media coverage considering the impressive presence of motoring journalists from the print and electronic media. With this the desired hype was built around the models.

It is important to note that the launches were characterized by glitz, pomp and pageantry occasioned by choreographic displays that made the two legged event memorable and befitting of the Toyota brand.

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